A multivector training program developed by professionals in the field of visual communications. It covers a wide range of disciplines for training graphic design specialists, including: composition, typography, creation of advertising materials, basics of branding and web design. The intensive is aimed at developing creative and technical design skills and further full-fledged management of own projects.
THE PROGRAM IS SUITABLE FOR THOSE WHO:
- have never worked in this field, but have long dreamed of the creative and exciting activity of a graphic designer
- already has experience in creating various graphic materials, but feels the lack of professional knowledge
- wants to use his artistic talent from a commercial point of view
- works in a related industry – marketing or advertising – and wants to expand his/her knowledge
- wants to create their first project for their portfolio and get all the necessary basics of the profession in just six months
PROGRAM STRUCTURE
INTRODUCTION
Definition of the kind of activity and its specifics, introduction to the field.
History of graphic design and its formation.
Types of business, their specifics, to further define the right approach to the development of the identity.
Team building
BRANDING
Study of the latest current trends in the market. Trends in grafdesign.
Identifying major competitors, studying their brand strategy.
Identifying the needs and desires of consumers.
Drawing up a portrait of the target consumer.
Assessment of opportunities, strengths and weaknesses of the brand.
BASICS OF VISUAL COMMUNICATIONS
Study of computer programs Illustrator, Photoshop, Indesign.
Basics of graphic design for a conscious approach to the visual design of the brand.
Principles of visual impact.
Sketching
Color in advertising
Typography
Components of corporate style
PROJECTING
Creation of visual identity of the real brand (logo, color palette, background and elements of graphics, infographics, pictograms, typography).
Development of promotional products.
Creation of corporate identity implementation guidelines, logobook, brandbook, guideline.
Consultation with the invited specialist.
Open defense of the qualification project.